JUST IN: Cooper Flagg Signs $50M Endorsement Deal with Microsoft, Donates $30M to Duke and Charity
In a monumental moment for college athletics and philanthropy, Duke basketball sensation Cooper Flagg has signed a historic $50 million endorsement deal with tech giant Microsoft. The deal, one of the largest NIL (Name, Image, Likeness) agreements in sports history, cements Flagg’s status not only as a generational talent on the court but also as a transformative figure off it.
At just 18 years old, Flagg has captured the attention of basketball fans nationwide with his elite skill set, versatility, and court vision. Standing at 6’9″ with the ability to play and defend multiple positions, he has become the face of college basketball and is widely projected to be the No. 1 pick in the 2026 NBA Draft. But it’s not just his game that’s turning heads—his recent actions off the court have elevated him to a level of admiration rarely seen in college athletes.
Following the announcement of his Microsoft deal, Flagg made headlines once again by donating $20 million to the Duke basketball program. The contribution will go toward improving facilities, expanding player development resources, and supporting community outreach initiatives tied to the program. Duke head coach Jon Scheyer called the gift “unprecedented” and said it “demonstrates Cooper’s deep commitment to the culture and future of Duke basketball.”
In a further show of compassion and leadership, Flagg also donated $10 million to a national orphanage organization that supports children without families. The donation will fund new housing, education programs, and mental health services, making a tangible impact on thousands of young lives. “It’s about more than basketball,” Flagg said in a brief statement. “I’ve been given a platform, and I want to use it to lift others.”
The Microsoft partnership is expected to include marketing campaigns, community tech initiatives, and virtual reality projects that highlight Flagg’s involvement in innovation and youth engagement. Industry experts believe this deal sets a new precedent for NIL deals, blending athletic stardom with corporate vision and social impact.
Cooper Flagg’s rise is nothing short of extraordinary. As he continues to dominate on the hardwood, he’s also building a legacy defined by generosity, humility, and leadership. With a game that dazzles and a heart that gives, Flagg is rewriting the playbook for what it means to be a superstar.
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