**Disney Launches New Lorcana Division in the U.S., Unveiling Next Chapter of the Magical Card Game Saga**
Disney has officially announced the creation of a dedicated Lorcana division in the United States, marking a significant milestone in the expansion of its increasingly popular trading card game, *Disney Lorcana*. This strategic move reflects the game’s rapid growth and passionate fan base, which has surged since its initial release in 2023.
Developed in partnership with Ravensburger, *Disney Lorcana* merges the wonder of Disney storytelling with the competitive and collectible nature of a trading card game. Players assume the role of “Illumineers,” wielding magical ink to summon beloved Disney characters reimagined in stunning new art styles. The game has captivated audiences of all ages, offering both strategic depth for seasoned players and enchanting appeal for Disney fans.
The newly established U.S. Lorcana division will focus on product development, organized play events, and community engagement. According to Disney, this move aims to provide deeper support to North American players and retailers, enhance tournament infrastructure, and bring fresh innovations to future card sets.
“Lorcana has become more than just a game — it’s a global storytelling platform,” said a Disney spokesperson. “By forming a dedicated team in the U.S., we’re investing in its future and in the vibrant community that has embraced it.”
As anticipation builds for upcoming releases and major tournaments, the launch of this new division signals Disney’s long-term commitment to Lorcana as a cornerstone of its interactive entertainments…
