The parent company of Nomad Foods, which owns Birds Eye, Aunt Bessie’s, and Goodfella’s brands, has named a new country manager for the UK and a new financial director for the UK.
As the cluster finance director for the UK and Ireland, Vicky Edge leads the Birds Eye finance staff in both nations and joins the UK & Ireland board.
Edge spent 20 years developing her finance career at Kellanova (formerly Kellogg’s), where she held a number of positions before joining Birds Eye. Most recently, she served as senior finance director for UK & Ireland and high-growth regions. Additionally, she has a variety of experience in the finance function at different levels, encompassing financial planning and analysis, supply chain finance, and sales finance.
Ally Duncan also joined Birds Eye in February 2024 as country manager for the UK, taking responsibility for the Birds Eye, Aunt Bessie’s and Goodfella’s brands. He leads the UK sales team and has joined the UK & Ireland board to support Birds Eye’s growth plans in 2024 and beyond.
He was previously senior sales director at PepsiCo, working across a number of leadership roles within the group since 2012. Duncan has also worked at Mondelez and Kraft Foods, gaining experience in commercial and customer leadership across multiple sales channels.
Birds Eye UK & Ireland general manager Shaun Smith said: “Throughout her career, Vicky has demonstrated an impressive track record of building collaborative relationships to drive commercial delivery, with a clear passion for championing the development of her teams. We’re looking forward to seeing how Vicky’s extensive financial expertise will shape the future of our business in the months ahead.”
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